Gorgeous Summer Swimsuit Trends You Need to Know


You’re always in the loop. You know which book is leading The New York Times bestseller list, how to make the perfect brunch Bellini, and who’s who on E!, but do you know what swimsuits you’ll be seeing everywhere this summer? Have some fun and heat things up with these adventurous swimwear trends you’ll be spotting from Miami to Martinique.

Trend #1: Ruffles, ruffles everywhere

There’s nothing sweeter or more feminine than ruffles, and you’re about to spot them everywhere. From bikini tops and bottoms to sassy one pieces, there’s just something playful and inviting about a well-placed ruffle — especially when it’s paired with a botanical print that’s saturated with flowers, fruits, and leaves. A bikini top with ruffles across the chest can add a bit of fullness and enhance your figure, all while remaining every bit modest and sophisticated. Show off and accentuate an hourglass figure with ruffles around the waist. No matter how you choose to wear them, ruffles can make you look and feel powerfully feminine.

@rosalia_lynn in Bora Bora Off the Shoulder 1 Piece
@rosalia_lynn in Floral Ruffle One Piece
Ruffled Black One Piece with Cap Sleeves
Ruffled Black One Piece with Cap Sleeves

Trend #2: Showtime! Shoulder play all day

There’s nothing wrong with barely-there bikinis, but sometimes a strategic flash of skin is all you need. This season, it’s all about showing the shoulders. Off-the-shoulder and one-shoulder swimsuits accentuate the gorgeous collarbone and neck area while delicately revealing sun-kissed shoulders. Some fashion trends are less than flattering (we’re looking at you, clear knee jeans), but swimsuit tops that cater to your shoulders? They’re universally flattering. The cut is eye-catching yet demure, and is sure to turn heads on your next getaway.

@jenna_crandall in Flirtatious Ruffle One Shoulder 1 Piece
@jenna_crandall in Flirtatious Ruffle One Shoulder 1 Piece in Black
Island Goddess Off the Shoulder One Piece in Pink
Ruffled Island Goddess Off the Shoulder Mio in Pink

Trend #3: Playfully chic plunging necklines

For the more daring sunbather, plunging necklines are the way to go. This low-cut look is particularly sleek in a one piece suit, offering a bit of boldness on an otherwise full-coverage suit. Even better, swimsuits with plunging necklines look beautiful on a wide variety of body types. Actress Priyanka Chopra is a fan of this sultry swim style. She’s been known to pair her plunging neckline with red lipstick for ultimate sass.

@stylesbynegar in Island Goddess Laceup Hi-Neck Mio in White
@stylesbynegar in Island Goddess Laceup Hi-Neck Mio in White
Beyond the Jungle Wrap Front Plunge Mio
Beyond the Jungle Wrap Front Plunge Mio

Trend #4: The key to style? Daring keyhole details

Never underestimate a well-placed keyhole. These peekaboo accents add a bit of intricacy and fun to a swimsuit, and you’ll be catching glimpses of skin through keyhole details, new cuts, and new silhouettes all summer long. The small cutout creates interest at the neckline of a swim top, striking the perfect balance between flirty and sophisticated. Gabrielle Union-Wade was recently spotted in a yellow one piece with keyhole designs while vacationing in Saint-Jean-Cap-Ferrat. Keep an eye out for graphic cuts, belt loops, and other interest cut-outs on top of keyholes!

@jenna_crandall in Island Goddess Keyhole Halter in Black
@jenna_crandall in Island Goddess Keyhole Halter Mio in Black
Leaf It To Me Keyhole Halter Mio in Blue
Leaf It To Me Keyhole Halter Mio in Blue

Trend #5: Get strappy with lace-up fronts and backs

Lace-up dresses, tops, and sweaters have been all the rage this year, especially in festival fashion. This trend has naturally made its way into swimwear, too. Plunging necklines with lace-up detailing may veer towards sassy, but it’s one of the best ways to show skin while keeping your assets snug and secure. This was a practical choice for Molly Sims, who opted for a polka dot lace-up one piece while playing in the water with her young daughter. Alternatively, a lace-up back provides an eye-catching surprise, accentuating your back with delicate, crisscross straps.

@stylesbynegar in Laceup One Piece in Black
@stylesbynegar in Laceup One Piece in Black
Island Goddess Laceup Hi-Neck Mio in Black
Island Goddess Laceup Hi-Neck Mio in Black

Trend #6: Clean lines and scalloped edges

Consider scalloped edges the equally feminine sister of ruffles. This sweet design is simple and classic yet adds so much to a swimsuit! Opt for a solid color over a print, so the scalloped edges can be the star of the show. This trend is elegant and effortless, and perfect for women who are the same. Lauren Conrad is a personal fan of this trend and rocked a scalloped bikini with her precious baby bump earlier this year.

@lapetiteplum in White Petal Pusher Bikini Top and Tie Side Bottom

Trend #7: High fashion for the highly active: High-neck tops

Yes, plunging necklines and high-neck tops are both on trend this summer – it’s all about the extremes! As swimwear trends go, the high-neck style is unique in all the right ways. Hitting high on the chest, high-neck swimsuits hug and support your bust, flatter your neck and shoulders, and provide added coverage. This trend definitively proves that less is not always more.

Majorca Hi Neck Strappy One Piece
Majorca Hi Neck Strappy One Piece

Whether you’re beach-bound or poolside this summer, you can flaunt the season’s hottest swimwear trends with a little help from La Blanca. Shop new swimwear arrivals and sign up for our newsletter to be the first to know about the newest styles!
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